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Our Core Offerings

Dedicated to providing top-notch business consulting services tailored to your unique needs. Specialized in medical device reimbursement that provides invaluable support to medical device companies by guiding them through the complex landscape of coverage, coding, and payment.

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Reimbursement Roadmap

Roadmap that ties together:

  • Coding strategy (CPT/HCPCS/DRG)
  • Coverage playbook (payer interviews, pilot coverage pathways)
  • Evidence roadmap (trial endpoints → payer acceptance)
  • Investor narrative (“this is how access drives TAM”)
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Fractional Market Access
Leadership

Part-time/fractional Head of Market Access for early-stage medtech firms.

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Due Diligence Partner
for VCs

Short, sharp reviews of reimbursement pathways, payer policy, competitor access for potential portfolio investments.

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Launch Support & Payer Engagement Coaching

Teach startup teams how to engage payers, prepare dossiers, and align product marketing with reimbursement story.

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Global Access Expansion
Advisory

For mid-size MedTechs entering new geographies (U.S. from EU, or vice versa).

Business Consulting Services

Key activities to undertake for top-notch business consulting, tailored to medical device reimbursement.

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Our Foundational Advantage

A boutique partner in MedTech reimbursement strategy, bridging startup agility with global big-cap experience. The model is lean and founder-led, enabling responsive, personalized engagements that go beyond deliverables to offer trusted strategic counsel.

With firsthand experience launching wearables globally, the principal brings rare operator credibility. This includes navigating coding, coverage, and payment strategy; aligning FDA and reimbursement pathways; and supporting investor due diligence and fundraising efforts from inside the trenches.

The focus is tightly defined: wearables, digital health, neuromodulation, diagnostics, and IVDs. These are sectors where reimbursement pathways are emerging, complex, and require both technical coding fluency and strategic storytelling to resonate with payers and investors.

Founder Led
Lean, founder-led model
Unique Blend
Unique Blend

Clinical Innovation in Practice

Advancing medical device innovation requires more than breakthrough technology—it demands strategic alignment with payer expectations, regulatory milestones, and clinical value. This section highlights how evidence-backed devices are positioned for market access, reimbursement, and adoption. From diagnostics to therapeutic platforms, each solution is evaluated for impact, coded for clarity, and supported with data that drives coverage and accelerates patient access.

Driving Access Through
Expertise

Providing strategic consulting across healthcare, market access, and reimbursement. With deep industry expertise and a results-driven approach, we help organizations navigate complexity, unlock value, and accelerate impact.


Ali Samiian Portrait
Founder of Poplar Access

A fractional reimbursement advisory service for start-ups and mid-stage medical device and biotech companies in the US and international markets.

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33+Markets

Reimbursement achieved

20+

Years Experience

Secure Your Lifeline

Whether you're navigating reimbursement for a novel device, preparing for payer engagement, or aligning FDA and coverage strategy, this is where strategic clarity begins. Engage directly with a partner who’s launched wearables globally, secured coding and payment pathways, and supported investor due diligence from the inside. Tailored for MedTech teams in wearables, digital health, neuromodulation, and diagnostics, this lifeline offers more than advice—it's responsive, founder-led counsel built for speed, credibility, and outcomes.

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Global Experience

Launches across international markets, reimbursement strategy in diverse health systems, and alignment with both regulatory and payer frameworks define the scope of expertise. Collaborations span startups and global leaders, with a focus on turning clinical innovation into scalable access. The results speak for themselves—explore what clients have shared.

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